Be it business or personally related, social media represents a huge part of our lives today, not to mention a huge time drain. Matthew Trewhella, social media expert for Google, offers some great advice on the basicis of social media and how your business can benefit from it. He explains its link with cloud computing, and why it is so important for business continuity. Cloud computing can be said to cover a few different things. Depending on whether youre a business or consumer youll think of it slightly differently. The cloud is basically the internet, so its internet computing, Amazon, IBM, Google etc all have cloud computing services and use It collaboration. Its big advantage is that youre not hiring physical hardware so you can scale up and down as you need. If your workload goes up, you can easily upscale the operation. Likewise, if it goes down again, you can resell the storage or processing power back to the cloud provider, meaning you wont have any idle machines. From a consumer point of view, its really the idea that you can keep your information in a cloud or on the Internet, meaning you dont have to keep it on your computer. The beauty of this is if your computer breaks its all stored elsewhere, so all you need to do is get a new computer, plug it into the internet and everything you had there is still there. For example, Google Docs allows you to create documents online, you can type up, or you can write a report or maybe use a spread sheet. If your computer explodes it doesnt matter, because the next time you get on the internet that document will still be there as it was stored on Googles servers. Some other benefits are that you can share documents with other users and invite them to collaborate. This eliminates the issue of multiple copies of documents and is great for IT collaboration. Real time editing is another great function for these cloud programs. Once that is done, you can publish it as a web page or share it to others in the group.
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